What is a Web Server?

A web server is really just a powerful computer - they use the same kinds of processors and memory that normal computers use, but they have more of it. Servers usually run a Unix or Unix-like operating system like Linux or BSD, but they can just as easily run Windows.

What makes these computers servers isn’t their hardware - it’s the software they run. Web server software includes the HTTP server itself, as well as databases and other things that are needed to make a web server work however it needs to. This is why different hosts offer different features: they have different programs installed on their servers.

Web Servers Serve Files

The role of the web server, at its most basic level, is to send people your files over HTTP. It has a hard disk (often more than one) and stores your files like any other computer - if you don’t upload a file called ‘index.html’, many servers will list all your files for you instead of providing a web page. It’s the replacement of the index.html (named because it is supposed to be an index of files) that creates the illusion of everything on the server being one ‘web site’, instead of a set of files linked together.

Web Servers Run Scripts

Of course, web servers don’t always just serve the same files over and over again. Sometimes they need to insert other information into pages, especially information that comes from databases. This is done with scripting languages like PHP and Perl - the server is told that it should give files that end in .pl or .php to the appropriate script interpreters, and these interpreters then tell the server what to send to the browser. This means that dynamic websites can often be slow, as the server is having to produce a different page for each visitor.

Virtual Servers and Dedicated Servers

When you buy web hosting, though, you’re not necessarily getting a whole server to yourself - in fact, the chances are that you’re not, unless you’re paying lots of money. Instead, you’ll be sharing a server with the hosts’ other customers. You might not realise this, since the server doesn’t appear to have anything on it that isn’t yours, but the other customers are simply being hidden from you - you’re using what is known as a ‘virtual server’.

For small websites, there isn’t really any option other than virtual servers: they’re a great idea for letting resources be shared among lots of websites that don’t use much of the server’s power or space. If one of the sites does start growing, though, you might find your website slowing down. Oddly enough, this fact means that it’s often better to find a host that offers price plans with limits instead of one that offers ‘unlimited’ disk space and bandwidth to each customer - your website will be much faster at the ‘limited’ host.

More Than You’d Think

One thing that people don’t often think about is that there’s more than one web server program out there. It’s not really visible to visitors, since they all do basically the same thing, but there are lots of servers available, and they’re all quite different in the way they work. There are three main groups:

Apache. The open source Apache software is the most popular server software out there, with around 70% of the market share.

Microsoft servers. Microsoft are responsible for the various versions of IIS (Internet Information Server) and PWS (Personal Web Server), which altogether have around 20% of the market.

Sun servers. Sun produce lots of servers, most notably the Netscape-branded ones. The market share of these servers depends on whether you count all sites (making it 3%) or just the actively maintained ones (in which case it drops to less than 1%).

Source for statistics: netcraft.com.

Other servers available are mostly ’simple’ servers that don’t have all the somewhat unnecessary features of these servers, such as thttpd (the ‘t’ is for tiny or turbo). There are literally hundreds of them, but they have mostly negligible market share.

About the author:

Information supplied and written by Lee Asher of Eclipse Domain Services

Domain Names, Hosting, Traffic and Email Solutions.

Without a doubt, being able to market through email plays a critical role in how successful you will be on the internet. So, choosing the right listserver to power it will be one of your most important decisions.

So, which one to choose?

There are many worth consideration, so here is a list of ‘filter’ questions that will help you make your decision. Remember, no listserver has ALL of these features - prioritize their importance based on your business:

*Do You Want Your Listserver Located In Your Desktop, Or Hosted By A Third Party?

A Desktop Listserver (as the name implies) is installed in your own desktop computer. ASP (Application Service Provider) programs are hosted on a separate server.

ASP enables a quicker distribution of email, since outside servers typically have access to faster internet connections. However, if you choose to use a desktop listserver, ask whether it distributes emails using multi-threaded internet connections (instead of sending out emails sequentially, one by one, does it search out different ‘threads’ and distribute multiple emails simultaneously, through your internet connection)?

*Does the Listserver Support Both Text and HTML Messages?

Most emails are sent in simple ‘text’ format, though sending graphics, banners, etc., through HTML, is becoming more popular. Consider your current and future needs; many listservers offer both options.

*Does The System Support Multiple Languages?

Group Mail, for example, currently supports 30 international character sets. Remember, the internet is a GLOBAL medium.

*Does It Have An Autoresponder Function For Automated Follow-up?

*Does The Listserver Offer An Automated Subscription and Removal Support for Newsletters?

At the bottom of newsletter messages, there MUST be a way for the recipient to unsubscribe, if they wish.

*Can Your Listserver Process and Remove ‘Bounces’ (Returned Emails)?

*Can New Prospects Be Added To An Opt-in List Automatically?

[NOTE: Make sure these last three functions can be applied to multiple mailing lists, email accounts and newsletters, if you have more than one site. ]

*Does The Listserver Protect The Privacy Of Your Customer Data?

Unfortunately, there are some programs out there that expose client details. Make sure yours keeps your list detail confidential.

*Does The Listserver Limit the Size of Your List?

Some ASP services have a built-in ceiling of around 10,000 names/email addresses per account (if you have multiple lists, all names are included in this total). Many offer expansion options, at additional cost. Again, ask.

*Does Your Listserver Allow You To Do A Personalized/Customized Email Merge?

Some allow you to isolate the first name for salutations, others personalize using both first and last.

*Does The Listserver Offer Ways To Filter Your Mailings?

Can you filter your list to send messages, for example, to only those in a certain state or region?

*Can You Easily Import And Export Your Database?

Does the listserver have restrictions in the way an exterior database can be imported? This is important especially for an offline business coming online, that may have an existing, computerized customer list. Some are more flexible than others.

*Can You Easily Monitor The Status Of Your List?

Can you monitor list size? Daily sign-ups? Determine the number of recently unsubscribed? Determine the status of an email broadcast?

Here are a few services to start your research - click on the provided links to go to their sites and learn more:

Desktop’s:

Corey Rudl’s Mailloop
http://www.marketingtips.com/mailloop .x/655541/

Infacta’s GroupMail Plus
http://www.shareasale.com/r.cfm?B=3937&U=50182&M=1465

MessageMedia MailKing
http://www.mailking.com

Gammadyne Mailer
http://www.gammadyne.com/mmail

ASP’s:

AWeber (also has an autoresponder system)
http://www.aweber.com/?67609

Autopilot Riches (also has an autoresponder system)
http://www.autopilotriches.com/app/default.asp?pr=7&id=27041

SparkList’s adaption of Lyris
http://www.sparklist.com

MessageMedia’s UnityMail
http://www.unitymail.com

Email Factory
http://www.emailfactory.com

About the Author

Paula Morrow is president of http://www.idealmarketingcorp.com. She specializes in public relations, information marketing and creating cashflow systems, plus coaches new webpreneurs on innovative ways to promote online. Her newsletter, IDEALProfits, is read in over 12 countries. Subscribe, and receive the co-brandable ‘How To Start Your Own Traffic Virus’ and 4 other ebooks FREE. http://www.idealmarketingcorp.com/subscribe.html

Let’s talk about couple of important point I choose to discuss -

Web Designing & Web hosting - Lets say you have chosen one of the best web designing company in your area to design & develop your website with the best of your knowledge and they have completed the website designing in couple of days now your website is ready to host on a server. May be you have already chosen another hosting company or it might be possible that the same company is hosting your website on their own servers. How to decide or how to choose a hosting company when you are ready to market your website over the internet. While choosing a hosting company for your internet marketing , you must be thinking about the prices and features and all other things you can think as a non IT professional. Or simple you will select the designing company server for your hosting because they can offer you discounted prices for the hosting package. And this is very true once you are working with a company and they recommend something that you need along with a discount (You think), you will simply go for this.

But

1 - Do you think that hosting package they are providing is really good for your online marketing…? 2 - Do you think the charges they are asking for hosting are genuine? 3 - Do you think the features they have with in the hosting pack are worth of the cost you paying..? 4 - Do you think this server will be able to run your website for 24 hours everyday..? 5 - Do you think this hosting server would be handling all of your internet visitor queries properly?

A number of other point are there in my mind I would like to discuss but I feel let me talk about the written point in details here only.

Available Internet Marketing are Search engine Optimization (SEO)- PPC, Website advertising, Online Paid marketing, adwords, adsense, and link exchange, CPM and other marketing activities.

I hope this SEO word is not a stranger with all the internet savvy now a days even most of the internet user says yes I can promote your website through search engine optimization over the Google, Yahoo, MSN and all. And I feel this is true because the use of internet has been greater than before and almost everybody knows about the google, yahoo and msn and all other engines. How they rank website and how they decide a website to rank. Anyways we were talking about the hosting. Lets say your site is well optimized and ranking well on all engines BUT when a user tries to open your website, It says page can not be found. The same page most of the site displays everyday, can not find server, or may be another message that server is down for maintenance kindly check back later. Now the point is if you are ranking well, your site is having quality content and everything is very good about your website then why choose a third class hosting package on a bad server. You worked hard in finding the visitor from the internet to come to your website and finally when arrive, all in vain. Simple he/she will try the website or try another webpage. So just because of a bad server all of your efforts go useless.

Not only SEO I am talking about but any of the marketing applied to your website. When a request has been sent to your server, your server must respond with in 3-5 seconds so that that can make sure your visitor to stay because your webpage processing bar is working but if a webpage does not open with in 10-20 seconds generally user close the windows and looks for the another step.

Here I have couple of good point you can read while selecting a hosting for your site.

1 - Try to check the other running website those are hosted on the same server. 2 - If possible send a personal request to the current running website owner to ask about the hosting and experience with the same. 3 - If possible ask your technical expert to involve in the selection of the hosting. 4 - Also check what all features & permission you have been given 5 - Check out the prices you have been charged and what is the market cost. 6 - Don’t go for the discounted rates as this might be the another wrong decision while selecting a package. 7 - Go for the brand name hosting company or check out the complete plan and then choose a package. 8 - Try to check how many domains are hosted on the same server. This will ensure you the server performance. 9 - Go for the best hosting; don’t go for the discounted prices.

I hope all these point will help you in a good hosting company selection while marketing a website. You go any marketing for your website but if you have got the best server that can respond to your online clients or visitors immediately.

Market a good website with good content hosted on a good server with qualified internet marketing strategist would be the best solutions for your internet business.

About the author:

—————————————————————– —– About the Author - Ultimate Web Solutions is a web designing & web hosting company in India helps you in internet marketing activities. Quality web hosting services India, Quality Web designing services from India.

http://www.ultimate-websolutions.com http://www.ultimate-websolutions.com/web-hosting.html http://www.ultimate-websolutions.com/search-engine-promotio

In this article, I’ll tell how you can use Robogen to simplify the process of creating a robots.txt file. This article assumes that you have read my article on what a robots.txt file is and how you can manually create it. If you missed the article, it is available at http://www.1stSearchRanking.com/t.cgi?4901&robots.htm

I would recommend that you download the trial version of the Standard Edition. The Limited edition does not support as many search engines as the Standard Edition.

Once you have downloaded Robogen and installed it in your hard drive, start the program. Here are the steps that you should follow to create a robots.txt file:

Step 1: Click on the Logon FTP Server button. In the dialog box that appears, type in the address of the FTP server for your web site, make sure that the “This server requires me to log in” option is checked, and then type in the username and the password which you use to access the server in the appropriate boxes.

Now, depending on how your web host has set up the server, the files for your web site may be present in the root directory of the server itself. Or, it may be present in a sub-directory of the root directory. In the latter case, click on the “Use specified root” option and type the relevant sub-directory in the text box besides the option. If you don’t know in which sub-directory the files for your web site are present, ask your web host to give it to you.

Done? Now click on OK. After a while, Robogen will display the directories and files which are present in your site in the right pane of the main Robogen program window. If you find that Robogen has not displayed the files in your site, it means that you did not enter the correct sub-directory in which the files of your web site are present. In this case, ask you web host to give the correct sub-directory to you.

Step 2: In the left pane of the main Robogen window, click on the small button present to the right of the drop-down combo box at the top. In the menu that appears, select “Popular Search Engines”.

Step 3: Now, click on the drop-down combo box and choose the search engine that you are targeting (say, AltaVista). In the right pane, select a page which is NOT meant for AltaVista. Now click on the “< <<" button. You will find that the file which you had selected in the right pane is now present in the left pane. In this way, click on each of the pages which are not meant for AltaVista and press the "<<<" button.

Repeat step 3 for each of the search engines that you are targeting. Just select the search engine that you are targeting from the drop-down combo box, select the pages which are not meant for the search engine one by one from the right pane, and click on the “< <<" button after clicking on each age. Repeat this process for all the search engines that you are targeting.

Step 4: Upload the file to your server using the “Upload Robots.Txt” button. If you want, you can also use the Save menu item from the File menu to save a copy of the robots.txt file in your hard drive.

Article by Sumantra Roy. Sumantra is one of the most respected search engine positioning specialists on the Internet. To have Sumantra’s company place your site at the top of the search engines, go to http://the-easy-way.com/main.html For more advice on how you can take your web site to the top of the search engines, subscribe to his FREE newsletter by going to
http://the-easy-way.com/newsletter.html

About the Author

Sumantra Roy is one of the most respected search engine positioning specialists on the Internet. To have Sumantra’s company place your site at the top of the search engines, go to http://the-easy-way.com/main.html For more advice on how you can take your web site to the top of the search engines, subscribe to his FREE newsletter by going to
http://the-easy-way.com/newsletter.html

Unfortunately there are a lot of people online that all have
many misconceptions regarding Spam Filters. Today I’m
going to answer some questions that people have asked
me about my “Spam column” for DEMC Small Business
Ezine regarding them. With regards to spam filters, one
can never have enough knowledge, so I do hope that this
article will clear up any misconceptions that you may have.

1. Don’t spam filters ONLY apply to those who have NOT
opted in?

This is indeed a very sad misconception, Spam Filters do
affect EVERYONE who sends and receives email in some
way or another. Whether you publish a FREE ezine OR a
PAID ezine, it does not matter, if it is being sent by email
it affects YOU. The biggest problem with filters is that they
have NO way to detect that the email message is in fact
“Optin”, they actually base it on your headers.

Should you use a third party list server, your chances of
being filtered are even greater, because of that reason.
And this is how ALL filtering is based: By looking at the
headers in your email message, by using a point system
based on the contents in your subject line as well as the
body.

This can also be done by subscribing to a blacklist service
that will provide them with a list of domains or hosts that
have been identified as being used by spammers -such as
http://www.spamhaus.org or http://mail-abuse.org/ AOL,
Verizon and Accessus are widely known for using services
such as these. It should also be known that spam filtering
programs MAY also subscribe to these services, some do
and some do not.

2. I heard that spam filters don’t apply to autoresponders,
is this true?

Actually they do, because if you send email using a third
party list server, and put your FROM email address in the
field rather than a FROM address on the third party’s list
server - the spam filter will read it as being a “falsified”
email address or header. Because REAL spammers do
it all of the time.

3. Spam Filters do not target HTML ezines because they
can’t read the code properly, is this true?

Yes in fact they do, some more so than text ezines, this is
because HTML ezines are considered to be more virus
prone. And NOT all list servers and email clients “clean”
their email before it is sent. Meaning, even if you do not
have a virus on your computer, your ezine can still pick
one up during the process of sending through your list
server. This has been known to happen on “high traffic”
list servers as well as FREE list servers, such as Yahoo
Groups.

3. Aren’t spam filters ONLY used by large ISP’s?

Although it is very true that the majority of larger ISP’s use
Spam Filters (such as: AOL, Yahoo, Hotmail, Mindspring,
Verizon, Accessus, Sympatico etc.) you will find a lot of
smaller ISP’s use them as well. For instance, my ISP has
only 900 customers and they do use them, although I’ve
made it quite clear they are unacceptable on my account.
The most “popular program’ that ISP’s use is called Spam
Assassin.

I hope this article has cleared up any misconceptions that
you may have had regarding Spam Filters. You can learn
more detailed information about Spam filters by visiting:
http://spamassassin.org ests.html

Article by Laurie Rogers Copyright 2002 All Rights Reserved

About the Author

Laurie Rogers is co-author of the Ezine Resource Guide, you
can check it out at: http://www.zineadz.com/erg.html She
is the owner of Optin Frenzy a list building program for ezine
publishers http://www.optinfrenzy.com You can also obtain
Laurie’s articles at: mailto:ezinearticles@optinfrenzy.com

A listserver is a handy piece of software which enables
you, at the press of a single button, to deliver a message
to every single person on any given list. The listserver is
important because the list it delivers messages to is
important. Indeed, I’ll go so far as to say: the business
is your list, the list is your business.

Companies which are making money online are making money
because they’re 1) building their crucial email list and
2) using a listserver to deliver regular messages to it.

What can these messages be?

* a company newsletter
* information about products and services
* usage information, so that customers get more value from
what they buy
* specials, sales, offers, discount coupons, etc..

In short, the listserver enables you to run the most customer-
centered business imaginable, keeping your vital information
in front of prospects in ways impossible in the “real world”
and for a trifling cost.

When you’ve got a listserver, you’re able to wake up in the
morning with a dandy idea for motivating your prospects…
sit down at your computer and write your client-centered
message (or reuse a message that has worked for you in the
past), and, by hitting a single button, get that message out
IMMEDIATELY to every single person on your list. Want to
update prospects in the afternoon? No problem! Create another
message and send it out to your list! Your prospects will
have it in minutes!

Is this spam? CERTAINLY NOT! A listserver serves a
SUBSCRIPTION list! People need to request to be on your
mailing list. It’s easy to add them — or they can add
themselves. It’s equally easy to delete them if they don’t
want to be on your list anymore, so you’re NEVER spamming
anyone!

When you’re using a listserver, you’ve got your #1 Profit Tool
for connecting with prospects, bringing vital information to
their attention when YOU like, both sending it with your
listserver and directing them to whatever area of your website
you want them to see.

Speaking personally, the apt use of listservers is what has
turned our company — Worldprofit, Inc. at
http://www.worldprofit.com — from a back bedroom enterprise
into a multi-million dollar operation. That’s why we include
a listserver as standard equipment in our very popular
ready-to-move-into, professionally designed e-properties at
http://www.trafficcenter.com/properties

Let me make myself perfectly clear: IF YOU DO NOT HAVE A
LISTSERVER, YOU ARE NEVER GOING TO SUCCEED ONLINE; listservers
are THAT important!

Go get yours now at http://www.trafficcenter.com/properties
For personal assistance, mailto:drjlant@worldprofit.com with
“I want a listserver” in the subject, along with your name,
company, and phone number.

With your listserver, you’ll finally begin to capitalize on
the incredible economies and speed of online business. What
are you waiting for?

ABOUT THE AUTHOR
Dr. Jeffrey Lant is Co-Founder of Worldprofit at
http://www.worldprofit.com For a FREE subscription to
Worldprofit’s online business development newsletters,
go to http://www.worldprofit.com/ezines For web design
assistance, go to http://www.worldprofit.com

Let s talk about couple of important point I choose to discuss

Web Designing & Web hosting Lets say you have chosen one of the best web designing company in your area to design & develop your website with the best of your knowledge and they have completed the website designing in couple of days now your website is ready to host on a server. May be you have already chosen another hosting company or it might be possible that the same company is hosting your website on their own servers. How to decide or how to choose a hosting company when you are ready to market your website over the internet. While choosing a hosting company for your internet marketing , you must be thinking about the prices and features and all other things you can think as a non IT professional. Or simple you will select the designing company server for your hosting because they can offer you discounted prices for the hosting package. And this is very true once you are working with a company and they recommend something that you need along with a discount (You think), you will simply go for this.

But

1 - Do you think that hosting package they are providing is really good for your online marketing ?
2 - Do you think the charges they are asking for hosting are genuine?
3 - Do you think the features they have with in the hosting pack are worth of the cost you paying..?
4 - Do you think this server will be able to run your website for 24 hours everyday..?
5 - Do you think this hosting server would be handling all of your internet visitor queries properly?

A number of other point are there in my mind I would like to discuss but I feel let me talk about the written point in details here only.

Available Internet Marketing are Search engine Optimization (SEO)- PPC, Website advertising, Online Paid marketing, adwords, adsense, and link exchange, CPM and other marketing activities.

I hope this SEO word is not a stranger with all the internet savvy now a days even most of the internet user says yes I can promote your website through search engine optimization over the Google, Yahoo, MSN and all. And I feel this is true because the use of internet has been greater than before and almost everybody knows about the google, yahoo and msn and all other engines. How they rank website and how they decide a website to rank. Anyways we were talking about the hosting. Lets say your site is well optimized and ranking well on all engines BUT when a user tries to open your website, It says page can not be found. The same page most of the site displays everyday, can not find server, or may be another message that server is down for maintenance kindly check back later. Now the point is if you are ranking well, your site is having quality content and everything is very good about your website then why choose a third class hosting package on a bad server. You worked hard in finding the visitor from the internet to come to your website and finally when arrive, all in vain. Simple he/she will try the website or try another webpage. So just because of a bad server all of your efforts go useless.

Not only SEO I am talking about but any of the marketing applied to your website. When a request has been sent to your server, your server must respond with in 3-5 seconds so that that can make sure your visitor to stay because your webpage processing bar is working but if a webpage does not open with in 10-20 seconds generally user close the windows and looks for the another step.

Here I have couple of good point you can read while selecting a hosting for your site.

1 - Try to check the other running website those are hosted on the same server.

2 - If possible send a personal request to the current running website owner to ask about the hosting and experience with the same.

3 - If possible ask your technical expert to involve in the selection of the hosting.

4 Also check what all features & permission you have been given

5 Check out the prices you have been charged and what is the market cost.

6 Don t go for the discounted rates as this might be the another wrong decision while selecting a package.

7 Go for the brand name hosting company or check out the complete plan and then choose a package.

8 - Try to check how many domains are hosted on the same server. This will ensure you the server performance.

9 Go for the best hosting; don t go for the discounted prices.

I hope all these point will help you in a good hosting company selection while marketing a website. You go any marketing for your website but if you have got the best server that can respond to your online clients or visitors immediately.

Market a good website with good content hosted on a good server with qualified internet marketing strategist would be the best solutions for your internet business.

About the Author: Ultimate Web Solutions is a web designing & web hosting company in India helps you in internet marketing activities. Quality web hosting services India, Quality Web designing services from India. http://www.ultimate-websolutions.com http://www.ultimate-websolutions.com/web-hosting.html

Source: www.isnare.com

By design, the server that hosts’ your web site delivers a
404 Error / Page Not Found when a surfer clicks on a link
that the server cannot find or something else unexpected
happens. The most common error page is the HTTP 404
“Not found: The requested URL/whatever.html was not
found on this server.”

This generally happens when a person clicks on a link
for page that has been removed, renamed or otherwise
changed.

Click on the link below to see my own custom 404 Error page:
http://www.cashway.com/aintnosuchpage.htm (This link is
not active and will direct you to my custom 404 Error page.)

What happens to your web visitor who got that error message?
Generally speaking they’re off faster than a “speeding bullet”
looking for the information they were seeking - probably to a
different website. That’s something you really don’t want to
have happen and it can be prevented with a custom 404 error
page that gives them options on the error page that will tell
them how to find what they were looking for.

So the answer is? Create your own custom 404 Error page
that suggests other resources on your site and then helps
redirects that person to them.

In essence you’re capturing traffic that you had, but lost and
didn’t know it, and keeping that visitor by helping them find
what they need and possibly turn them into a buyer for your
product or service later on.

But “I don’t have the time or know how to make a custom
404 page”, you say.

Well good news - it’s not as hard as you think. If you have
about 30 minutes and your server is a Apache or Unix
web server then it’s virtually a snap to do.

** Your Custom 404 Page Design **

In my opinion your custom 404 error page should provide at least
these four components:

- A simple statement that the requested URL was not
found on your site.
- A brief description of some of the most common mistakes
that could have lead the visitor to the missing page.
- A search box to direct the user to look for similar pages
on your site.
- And maybe a “plug” for one of your Free products or services.

You can of course add other components like simple java script
code for date & time and IP address display, etc. if you really
want to impress someone with your technical wizardry.

Your page also should carry the look and feel of your web site,
so you should include your header or footer or both so it is
clearly branded as yours. You may wish to include some other
links for your site that lead visitors to other pages you may want
them to visit.

Here are the basic steps:

The simplest method is to create your new custom page,
then upload it to your site in the same folder where your
home page is located. Servers vary in their requirements
but generally have the same basic requirements.

For my server the page must have a specific name for it to
function properly as my custom 404 error page. You’ll also
need to do a simple edit in your .htaccess file.

If you don’t have an .htaccess file you need to create one
in the same folder where your home page is stored, usually
located in your root directory (in some cases, the file may
already exist; on servers with FrontPage extensions this file
is automatically created). It only sounds hard but is a simple
edit to do.

To edit the .htaccess file use your text editor or server editing
features to add the following command:

ErrorDocument 404 /filename.html
(where “filename.html” is replaced by the name of the actual
file you want to appear as your Custom 404 Error page.)

You could, if you prefer, to insert your home page when a 404
error occurs. In that case, the correct command to add to your
.htaccess would be:

ErrorDocument 404 /index.html

The above example assumes your home page is named
index.html and that you want to redirect the peron to your
home page. If not, replace it with whatever name you are
using for your home page instead.

If you use Microsoft Internet Explorer and the option to Show
friendly HTTP error messages is enabled, the file size of your
custom error page must be no less than 512 bytes to function
properly. Otherwise, the program will still show a generic message.

There you have it.

Design your page, follow the two simple steps above and you’ll
soon have your own custom 404 error page that will capture lost
visitors and keep them on your site.

One final note - before you start setting up your own custom
error page check the FAQ or knowledgebase for your website’s
server for the specific requirements to making sure your new
page works.

“““““““““`
Ed Duvall copyright 2005. Inside information to promote
your website, increase visitors and ezine subscribers we
recommend you visit http://www.cashway.com and
http://www.instantnettraffic.com Publishers reprint this
article as is and with this Resource Box in tact.
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Let’s talk about couple of important point I choose to discuss -

Web Designing & Web hosting - Lets say you have chosen one of the best web designing company in your area to design & develop your website with the best of your knowledge and they have completed the website designing in couple of days now your website is ready to host on a server. May be you have already chosen another hosting company or it might be possible that the same company is hosting your website on their own servers. How to decide or how to choose a hosting company when you are ready to market your website over the internet. While choosing a hosting company for your internet marketing , you must be thinking about the prices and features and all other things you can think as a non IT professional. Or simple you will select the designing company server for your hosting because they can offer you discounted prices for the hosting package. And this is very true once you are working with a company and they recommend something that you need along with a discount (You think), you will simply go for this.

But

1 - Do you think that hosting package they are providing is really good for your online marketing…? 2 - Do you think the charges they are asking for hosting are genuine? 3 - Do you think the features they have with in the hosting pack are worth of the cost you paying..? 4 - Do you think this server will be able to run your website for 24 hours everyday..? 5 - Do you think this hosting server would be handling all of your internet visitor queries properly?

A number of other point are there in my mind I would like to discuss but I feel let me talk about the written point in details here only.

Available Internet Marketing are Search engine Optimization (SEO)- PPC, Website advertising, Online Paid marketing, adwords, adsense, and link exchange, CPM and other marketing activities.

I hope this SEO word is not a stranger with all the internet savvy now a days even most of the internet user says yes I can promote your website through search engine optimization over the Google, Yahoo, MSN and all. And I feel this is true because the use of internet has been greater than before and almost everybody knows about the google, yahoo and msn and all other engines. How they rank website and how they decide a website to rank. Anyways we were talking about the hosting. Lets say your site is well optimized and ranking well on all engines BUT when a user tries to open your website, It says page can not be found. The same page most of the site displays everyday, can not find server, or may be another message that server is down for maintenance kindly check back later. Now the point is if you are ranking well, your site is having quality content and everything is very good about your website then why choose a third class hosting package on a bad server. You worked hard in finding the visitor from the internet to come to your website and finally when arrive, all in vain. Simple he/she will try the website or try another webpage. So just because of a bad server all of your efforts go useless.

Not only SEO I am talking about but any of the marketing applied to your website. When a request has been sent to your server, your server must respond with in 3-5 seconds so that that can make sure your visitor to stay because your webpage processing bar is working but if a webpage does not open with in 10-20 seconds generally user close the windows and looks for the another step.

Here I have couple of good point you can read while selecting a hosting for your site.

1 - Try to check the other running website those are hosted on the same server. 2 - If possible send a personal request to the current running website owner to ask about the hosting and experience with the same. 3 - If possible ask your technical expert to involve in the selection of the hosting. 4 - Also check what all features & permission you have been given 5 - Check out the prices you have been charged and what is the market cost. 6 - Don’t go for the discounted rates as this might be the another wrong decision while selecting a package. 7 - Go for the brand name hosting company or check out the complete plan and then choose a package. 8 - Try to check how many domains are hosted on the same server. This will ensure you the server performance. 9 - Go for the best hosting; don’t go for the discounted prices.

I hope all these point will help you in a good hosting company selection while marketing a website. You go any marketing for your website but if you have got the best server that can respond to your online clients or visitors immediately.

Market a good website with good content hosted on a good server with qualified internet marketing strategist would be the best solutions for your internet business.

About the author:

—————————————————————– —– About the Author - Ultimate Web Solutions is a web designing & web hosting company in India helps you in internet marketing activities. Quality web hosting services India, Quality Web designing services from India.

http://www.ultimate-websolutions.com http://www.ultimate-websolutions.com/web-hosting.html http://www.ultimate-websolutions.com/search-engine-promotio

The History

The desire for restaurant hand held terminals and wireless restaurant software has been around since the invention of the electronic cash registers in the 1980’s. When restaurateurs saw the power of the electronic cash register; how it stored and recalled orders, how it dispersed orders to various kitchen and preparation printers and how it helped control the flow of the restaurant the desire to have this power in the palm of your hand has been there. It is only recently that technology caught up to the demand.

In the 1990’s a couple of companies introduced hand held terminals to restaurants with limited success. Displays were small and therefore limited menu items. Battery life was short and limited use. But the demand was still there because the tremendous benefits to the restaurant owner.

I distinctly remember a trip to an NFL game where the stadium food provider used Seiko hand held terminals to take orders from customers sitting in their seats. I was about 6 seats from the aisle and placed an order for a drink and a hot dog fixed the way I wanted. The server took the order, told me the total and I passed the money down to her. As I was receiving my change my food arrived from the kitchen! Now THAT is service.

Most recently, restaurant software companies have taken advantage of the PDA craze and their technology and have adapted their software to these devices. Screens have become larger and now can display entire menus. Battery life has been extended and we now have “hot swap” batteries that allow you to swap a battery without loosing the program.

Table service restaurants are now entering orders at the table and having food runners deliver the food. The server/waiter only has to leave the floor when it is time to print the check.

Quick service restaurants are taking orders in the drive through ahead of the speaker box. Others are creating entire sections for curbside ordering where the customer parks and a server with a hand held takes their order and payment then the food is brought out to them.

With hand held terminals restaurants are providing a speed of service only dreamed of before now.

The Need

To be able to take orders at the table or car, receive payment and have the food delivered with amazing speed of service. Thereby increasing table turns and customer throughput.

The hand held unit needs to be reliable, durable (they do get dropped) and easy to operate. The battery needs to be able to swapped during operation without loosing memory.

The network needs to be able to handle several hand held terminals without slowing down the entire system. In some cases, the network needs to extend beyond the walls of the restaurant so additional customer may be served in patios, parks and parking lots.

The Solution

Some point of sale systems have an interface that allows the download of their software to a PDA using Windows Pocket PC technology and Windows Terminal License software. Multiple hand held PDA terminals can be in the wireless network at the same time.

Through the use of wireless routers and wireless access points an entire restaurant can be set up for wireless hand held terminals for every server/waiter/manager. Additional wireless access points may be installed outside the restaurant to give broader coverage and allow for taking orders outside the restaurant.

We have one customer who walks across the street to a park and takes orders. The server collects for the food, even swipes a credit card and the system processes the approval without the server having to go to a terminal. A food runner brings the food to the person who is still sitting/laying in the park.

Servers/waiters are able to enter orders and take payments at the table. Managers are able to authorize voids, check sales and other manager functions from their hand held terminal. Imagine the ability to view reports on a hand held terminal or to approve a void without having to go to a terminal. All these things are possible with restaurant hand held terminals.

The Benefit To You

* Dramatically increased speed of service for your customer. * Greater customer service because your servers/waiters do not have to leave the floor to place orders. * Increased table turns because of faster service. * Increased customer throughput in Quick Service. * Wait on more tables/customers per server/waiter. More time on the floor equals more ability to handle additional tables. * Increase manager efficiency.

The ability in Table Service to turn just 1 additional table per night with a $20 ticket average equals $600 per month in additional revenue.

In Quick Service, if you were able to increase throughput to handle only 4 more customers per lunch rush at $5 per order, you would enjoy a similar $600 per month increase in revenue.

About the author:

Jerry D. Wilson is Director of Internet Sales for DirecTouch Restaurant Point of Sale. With over 25 years of hospitality point of sale experience, he has written several articles explaining the benefits of touch screen point of sale software. Please visit www.directouchpos.com for more information.