Servers for the Information Age

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Robogen is a software for Windows 95, Windows 98 and Windows NT based computers which can help you create robots.txt files without having to worry about the correct syntax of a robots.txt file. It comes in two editions: the free Limited edition and the Standard edition which costs $12.95. You can get Robogen from http://www.rietta.com/robogen/.

In this article, I’ll tell how you can use Robogen to simplify the process of creating a robots.txt file. This article assumes that you have read my article on what a robots.txt file is and how you can manually create it. If you missed the article, it is available at http://www.1stSearchRanking.com/t.cgi?4901&robots.htm

I would recommend that you download the trial version of the Standard Edition. The Limited edition does not support as many search engines as the Standard Edition.

Once you have downloaded Robogen and installed it in your hard drive, start the program. Here are the steps that you should follow to create a robots.txt file:

Step 1: Click on the Logon FTP Server button. In the dialog box that appears, type in the address of the FTP server for your web site, make sure that the “This server requires me to log in” option is checked, and then type in the username and the password which you use to access the server in the appropriate boxes.

Now, depending on how your web host has set up the server, the files for your web site may be present in the root directory of the server itself. Or, it may be present in a sub-directory of the root directory. In the latter case, click on the “Use specified root” option and type the relevant sub-directory in the text box besides the option. If you don’t know in which sub-directory the files for your web site are present, ask your web host to give it to you.

Done? Now click on OK. After a while, Robogen will display the directories and files which are present in your site in the right pane of the main Robogen program window. If you find that Robogen has not displayed the files in your site, it means that you did not enter the correct sub-directory in which the files of your web site are present. In this case, ask you web host to give the correct sub-directory to you.

Step 2: In the left pane of the main Robogen window, click on the small button present to the right of the drop-down combo box at the top. In the menu that appears, select “Popular Search Engines”.

Step 3: Now, click on the drop-down combo box and choose the search engine that you are targeting (say, AltaVista). In the right pane, select a page which is NOT meant for AltaVista. Now click on the “< <<" button. You will find that the file which you had selected in the right pane is now present in the left pane. In this way, click on each of the pages which are not meant for AltaVista and press the "<<<" button.

Repeat step 3 for each of the search engines that you are targeting. Just select the search engine that you are targeting from the drop-down combo box, select the pages which are not meant for the search engine one by one from the right pane, and click on the “< <<" button after clicking on each age. Repeat this process for all the search engines that you are targeting.

Step 4: Upload the file to your server using the “Upload Robots.Txt” button. If you want, you can also use the Save menu item from the File menu to save a copy of the robots.txt file in your hard drive.

Article by Sumantra Roy. Sumantra is one of the most respected search engine positioning specialists on the Internet. To have Sumantra’s company place your site at the top of the search engines, go to http://the-easy-way.com/main.html For more advice on how you can take your web site to the top of the search engines, subscribe to his FREE newsletter by going to
http://the-easy-way.com/newsletter.html

About the Author

Sumantra Roy is one of the most respected search engine positioning specialists on the Internet. To have Sumantra’s company place your site at the top of the search engines, go to http://the-easy-way.com/main.html For more advice on how you can take your web site to the top of the search engines, subscribe to his FREE newsletter by going to
http://the-easy-way.com/newsletter.html

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The Misconceptions of Spam Filters
by Laurie Rogers Copyright July 2002

Unfortunately there are a lot of people online that all have
many misconceptions regarding Spam Filters. Today I’m
going to answer some questions that people have asked
me about my “Spam column” for DEMC Small Business
Ezine regarding them. With regards to spam filters, one
can never have enough knowledge, so I do hope that this
article will clear up any misconceptions that you may have.

1. Don’t spam filters ONLY apply to those who have NOT
opted in?

This is indeed a very sad misconception, Spam Filters do
affect EVERYONE who sends and receives email in some
way or another. Whether you publish a FREE ezine OR a
PAID ezine, it does not matter, if it is being sent by email
it affects YOU. The biggest problem with filters is that they
have NO way to detect that the email message is in fact
“Optin”, they actually base it on your headers.

Should you use a third party list server, your chances of
being filtered are even greater, because of that reason.
And this is how ALL filtering is based: By looking at the
headers in your email message, by using a point system
based on the contents in your subject line as well as the
body.

This can also be done by subscribing to a blacklist service
that will provide them with a list of domains or hosts that
have been identified as being used by spammers -such as
http://www.spamhaus.org or http://mail-abuse.org/ AOL,
Verizon and Accessus are widely known for using services
such as these. It should also be known that spam filtering
programs MAY also subscribe to these services, some do
and some do not.

2. I heard that spam filters don’t apply to autoresponders,
is this true?

Actually they do, because if you send email using a third
party list server, and put your FROM email address in the
field rather than a FROM address on the third party’s list
server - the spam filter will read it as being a “falsified”
email address or header. Because REAL spammers do
it all of the time.

3. Spam Filters do not target HTML ezines because they
can’t read the code properly, is this true?

Yes in fact they do, some more so than text ezines, this is
because HTML ezines are considered to be more virus
prone. And NOT all list servers and email clients “clean”
their email before it is sent. Meaning, even if you do not
have a virus on your computer, your ezine can still pick
one up during the process of sending through your list
server. This has been known to happen on “high traffic”
list servers as well as FREE list servers, such as Yahoo
Groups.

3. Aren’t spam filters ONLY used by large ISP’s?

Although it is very true that the majority of larger ISP’s use
Spam Filters (such as: AOL, Yahoo, Hotmail, Mindspring,
Verizon, Accessus, Sympatico etc.) you will find a lot of
smaller ISP’s use them as well. For instance, my ISP has
only 900 customers and they do use them, although I’ve
made it quite clear they are unacceptable on my account.
The most “popular program’ that ISP’s use is called Spam
Assassin.

I hope this article has cleared up any misconceptions that
you may have had regarding Spam Filters. You can learn
more detailed information about Spam filters by visiting:
http://spamassassin.org ests.html

Article by Laurie Rogers Copyright 2002 All Rights Reserved

About the Author

Laurie Rogers is co-author of the Ezine Resource Guide, you
can check it out at: http://www.zineadz.com/erg.html She
is the owner of Optin Frenzy a list building program for ezine
publishers http://www.optinfrenzy.com You can also obtain
Laurie’s articles at: mailto:ezinearticles@optinfrenzy.com

The never-ending need for File Servers in the modern world
Dedicated Servers at GoDaddy.com
Handling the ‘Data on Demand’ needs of a New Generation!
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Your #1 online success tool is a listserver. If you don’t
have one you are NEVER going to succeed online. Here’s
why.

A listserver is a handy piece of software which enables
you, at the press of a single button, to deliver a message
to every single person on any given list. The listserver is
important because the list it delivers messages to is
important. Indeed, I’ll go so far as to say: the business
is your list, the list is your business.

Companies which are making money online are making money
because they’re 1) building their crucial email list and
2) using a listserver to deliver regular messages to it.

What can these messages be?

* a company newsletter
* information about products and services
* usage information, so that customers get more value from
what they buy
* specials, sales, offers, discount coupons, etc..

In short, the listserver enables you to run the most customer-
centered business imaginable, keeping your vital information
in front of prospects in ways impossible in the “real world”
and for a trifling cost.

When you’ve got a listserver, you’re able to wake up in the
morning with a dandy idea for motivating your prospects…
sit down at your computer and write your client-centered
message (or reuse a message that has worked for you in the
past), and, by hitting a single button, get that message out
IMMEDIATELY to every single person on your list. Want to
update prospects in the afternoon? No problem! Create another
message and send it out to your list! Your prospects will
have it in minutes!

Is this spam? CERTAINLY NOT! A listserver serves a
SUBSCRIPTION list! People need to request to be on your
mailing list. It’s easy to add them — or they can add
themselves. It’s equally easy to delete them if they don’t
want to be on your list anymore, so you’re NEVER spamming
anyone!

When you’re using a listserver, you’ve got your #1 Profit Tool
for connecting with prospects, bringing vital information to
their attention when YOU like, both sending it with your
listserver and directing them to whatever area of your website
you want them to see.

Speaking personally, the apt use of listservers is what has
turned our company — Worldprofit, Inc. at
http://www.worldprofit.com — from a back bedroom enterprise
into a multi-million dollar operation. That’s why we include
a listserver as standard equipment in our very popular
ready-to-move-into, professionally designed e-properties at
http://www.trafficcenter.com/properties

Let me make myself perfectly clear: IF YOU DO NOT HAVE A
LISTSERVER, YOU ARE NEVER GOING TO SUCCEED ONLINE; listservers
are THAT important!

Go get yours now at http://www.trafficcenter.com/properties
For personal assistance, mailto:drjlant@worldprofit.com with
“I want a listserver” in the subject, along with your name,
company, and phone number.

With your listserver, you’ll finally begin to capitalize on
the incredible economies and speed of online business. What
are you waiting for?

ABOUT THE AUTHOR
Dr. Jeffrey Lant is Co-Founder of Worldprofit at
http://www.worldprofit.com For a FREE subscription to
Worldprofit’s online business development newsletters,
go to http://www.worldprofit.com/ezines For web design
assistance, go to http://www.worldprofit.com